You don't need me to tell you that an opt-in email list is the foundation for an online customer database. After all, there are hundreds of articles available over the Internet that explain in-depth the reasons why permission marketing is so important in this day and age.
What many articles on this subject omit to mention however is the ease by which businesses can obtain an opt-in email list. Yes, acquiring an opt-in email list is not a difficult process. You don't have to bide your time waiting for the list to build or shell out phenomenal amounts of cash to secure such a list from a list sales company either. In fact, all it takes is the right business contacts and a desire to negotiate win-win deals.
Be a Deal Maker
There are hundreds of thousands of businesses around the world today whose operations rely on selling and re-selling products or services to a database of clients. It is these very businesses that you, as a business owner, need to be in contact with...and the vehicle you need to use to make contact is a joint venture proposal.
Joint ventures are business collaborations where two or more companies work together for mutual gain. By approaching successful businesses with large customer lists and arranging a joint venture agreement with them, you could land yourself access to a ready-made opt-in customer database.
In practice, the best way to arrange a joint venture is to target businesses with which you have a strong economic synergy. That is, they are selling to the same type of people as that fit with your target audience.
There are many ways in which joint ventures can be arranged. For instance, you could approach companies on the basis of sharing profit from the sales you make to customers on their list. Alternatively, you could ask the company you approach to channel your products to their customers on your behalf in exchange for a percentage of the profits. The possible combination of arrangements are really only limited by your imagination!
Finding Joint Venture Partners
Suitable joint venture partners can be found at www.jvbase.com and other joint venture search web sites. By registering on these sites your requirements will be matched with the criteria of other businesses that are looking to form collaborations from which to profit. It is then up to you to negotiate that all-important win-win deal and gain access to an instant opt-in list of customers. Good luck!
About the author: Content is provided by Seb Jay on behalf of http://www.jvbase.com